The Lipstick Lesbians: Turning Beauty Obsession Into Real Income

The beauty industry is projected to reach over $580 billion by 2027, growing at a steady 6% annual rate. This growth is based on both the rise of new products and the social media content around those products. 

In 2025, beauty content saw a 40% increase in views, 38% more reach, and 31% more shares, with an average engagement rate of 3.9%.

So, everywhere you look, women are consuming beauty tutorials, product hauls, and brand launches. They’re passionate, loyal, and eager to be part of the conversation. But for most, that passion stops at consumption. 

Without a massive following, equipment, or connections, breaking into beauty as a paid creator feels out of reach.

That’s the gap The Lipstick Lesbians set out to close. With their background in product development and education, they built Let’s Learn About Beauty (LLAB), a program that teaches women how to evaluate products like pros, craft authentic stories, and land real brand deals.

This isn’t just about learning makeup. It’s about giving aspiring creators the tools to turn beauty obsession into real income.

Turning Beauty Obsession Into a Scalable Business

The Lipstick Lesbians are the powerhouse duo of Alexis Androulakis and Dr. Christina Basias, two women reshaping how beauty is taught, understood, and monetized.

Alexis, with years of experience in product development and marketing inside the beauty industry, brings insider knowledge of how products are created, positioned, and sold.

Christina, an educator with a PhD, specializes in curriculum design and making complex concepts accessible through structured learning.

Together, they’ve built a framework for teaching people to decode formulas, evaluate products like professionals, and understand the language of beauty brands. 

Their approach goes beyond reviews and tutorials. It’s about helping women see makeup as a pathway to opportunities in content creation and brand partnerships.

The duo first made waves as founders of Fempower Beauty, a brand that taught them the realities of building and launching products in a crowded market. That experience fueled their pivot to education and content creation, where their unique combination of insider expertise and academic rigor stood out.

Today, their work has been recognized by outlets like Forbes, BeautyMatter, and Byrdie. They’ve also collaborated with leading beauty companies, including Milani, to bring transparency to supply chains and highlight the “why” behind the products we use.

At the heart of it all is their mission to democratize beauty education and empower the next wave of creators with the tools, strategies, and confidence to succeed.

Teaching Makeup the Way Brands Think About It

The Lipstick Lesbians believe in the concept of beauty literacy, which means the ability to decode products, understand formulas, and speak the language of beauty brands. 

Their flagship program, Let’s Learn About Beauty (LLAB), turns that philosophy into a structured, step-by-step learning experience.

Unlike typical beauty content that focuses on tutorials or trends, LLAB is designed to equip students with practical skills they can monetize. The program blends Alexis’ product development expertise with Christina’s background in curriculum design, resulting in a course that is both industry-savvy and highly teachable.

Students learn through:

• A proprietary system for evaluating products like professionals
• Hands-on product breakdowns - exploring textures, ingredients, and performance
• Storytelling and UGC strategies - learning how to create authentic, scroll-stopping content brands actually want to pay for
• Pitching templates and scripts you can use as roadmaps to land paid brand deals

The methodology is practical, community-driven, and results-focused and combines video lessons, real-world case studies, and live coaching. This way The Lipstick Lesbians ensure that learners aren’t just absorbing knowledge but actively applying it to create income opportunities.

Building and Launching a Course with Teachly

When The Lipstick Lesbians decided to scale their program, they partnered with Teachly to bring their vision of beauty literacy to life as a structured, revenue-generating program.

Unlike platforms that simply host content, we worked side by side with Alexis and Christina to refine, package, and launch their course as a complete business model. 

The goals were clear: 

• Take their insider knowledge and turn it into a scalable program that helps students achieve real outcomes 
• Help The Lipstick Lesbians build a sustainable income stream

Together, we’ve built:

• A Course + Community + Group Coaching Model: Blending structured curriculum, peer accountability, and live mentorship
• A Webinar-to-Checkout Funnel: Custom landing pages, webinar scripts, and follow-up campaigns to guide students from interest to enrollment
• Sales and Learning Assets: Pitch templates, media kits, product sourcing strategies, and real-world examples from their own brand deals

The result is more than a course launch. It was a business launch.

It’s a career-focused program that helps aspiring creators turn beauty passion into paid opportunities, while giving The Lipstick Lesbians a scalable business model that reflects their expertise and teaching style.

To Sum Up

The Lipstick Lesbians had the expertise, the credibility, and a unique teaching philosophy. What they needed was a way to scale it into a business. 

Together with Teachly, they transformed their beauty literacy framework into Let’s Learn About Beauty, a course, community, and coaching program that delivers real outcomes for students while generating sustainable income for them.

This story shows what’s possible when expertise is paired with the right structure and growth. If you are an expert and you’re ready to share your skills with other people, let’s talk. We can help you build a business you own.